THE MAKEUP SHOW LA To Feature

LA, Los Angeles TImes Magazine’S editor and CREATIVE DIRECTOR with A LOOK AT THE MAGAZINE’S ICONIC EDITORIAL AND CELEBRITY PHOTO SHOOTS

The Makeup Show LA is excited to announce a new Editorial Forum: From Concept to Cover Shot: Working in Editorial featuring LA, The Los Angeles Times Magazine, on Monday, March 1, 2010 from 1pm-2:30pm.

Join LA, Los Angeles Times Magazine Editor Nancie Clare and Creative Director Rip Georges for a unique panel presentation on the behind-the-cover creative process of working in print and multimedia, from concept to selecting the creative team to artistic direction and cover shot.

"At LA, we constantly work toward creating transcendent images and telling transformative stories, which, of course, go hand in hand," said Nancie Claire, Editor of LA, Los Angeles Times Magazine. "For our cover, editorial and fashion photography, makeup artistry is vitally important to fulfilling the vision."

The Spring 2010 Fashion Issue of LA, Los Angeles Times Magazine will be previewed at The Makeup Show LA.

This year marks the 5-year anniversary of The Makeup Show. After a successful debut in Los Angeles in 2009, The show meets again for its annual West Coast The Makeup Show LA on February 28 & March 1, 2010 at downtown’s California Market Center, located at 110 East Ninth Street, Los Angeles, CA, from 9AM-6PM daily.

For two days, The Makeup Show LA brings together top industry exhibitors, speakers from all areas of the makeup artistry, new product introductions and special pro-only offers - all in an intimate setting where insider-only tips and techniques are traded between the best in the business.

The foundation of The Makeup Show is its unique educational programs: keynote presentations, hands-on workshops, seminars and business forums, examining beauty techniques and applications, skin tone and health, makeup products, tools of the trade, and the business of the beauty industry. The event has become a key networking opportunity for all levels of makeup professionals and a must-attend event for anyone involved in the beauty industry.

The Makeup Show brings together the top pro-focused brands and businesses including Diamond Sponsor Make Up For Ever, Platinum sponsors Inglot and Temptu Pro, and sponsor Crown Brush. The official media sponsor of the event is On Makeup Magazine. The show features more than 60 pro-makeup industry companies including: Obsessive Compulsive Cosmetics, Alcone, Becca Cosmetics, Smashbox, Iredale Mineral Cosmetics, Korres Natural Products, Embryolisse, Stila Cosmetics, Face Atelier, Graftobian, Youngblood Mineral Cosmetics, Bellápierre Cosmetics, Longmi Lashes by Daniel and many more!

For the complete list of participating brands, speakers and educational schedule visit www.themakeupshow.com.