The Artist Series with Amy Strozzi

How have you kept your career growing in a challenging economy?

I try my best to stay as well rounded as possible in my career. I do my television show in the summertime, and the rest of the year I fill with photo shoots, client work, and commercials/music videos. Also, I blog. (www.theBeautyManifesto.com)

What three traits does a great makeup artist need to have?

1. Empathy

2. Fluidity

3. Versatility

What makes a good assistant?

Being tuned in to the artists needs, whatever they may be. Being aware of everything going on around you on set, while also staying on the sidelines. Your time will come (!) but this moment belongs to the person you are assisting.

Is there a project you have worked on that you are especially proud of?

I love my TV show, So You Think You Can Dance. The team of artists I get to work with are so amazing, they teach me something every day and constantly astonish me with their abilities. And they are hilarious.

What are you working on today?

A bunch of random, slightly absurd projects, as usual.

How did you get started in makeup?

I was the makeup crew chief for my high schools theater program. I wanted to do drama, but I always had a slight case of stage fright. This was the next best thing. And I loved it…. I think I took it a bit too seriously at times.

What is the biggest mistake a makeup artist can make?

I don’t know about anyone else, but I have a tendency to get ahead of myself. I always want the end results as fast as possible, when it’s really the journey that matters.

How did you know that you wanted to be a makeup artist?

After several years of a gypsy lifestyle, I woke up one day and said, “I want to be a makeup artist.” I packed my bags and moved to LA. I always knew if I were open to it, the universe would let me know what I should be doing.

What does "community" mean to you?

Community to me is a place where acceptance and support comes with no judgment or personal definition. Where we all realize there is enough for everyone if we live properly and give of ourselves freely.

Can you tell us about a change you have made in your career?

Lately I’ve been focusing on getting back to basics. A soft hand can make such a difference.

Is it important to do both hair and makeup in the industry?

I think it is, and I say this because I am totally lacking in hair skills. I have had short hair for the last 6 years, so even a blow out takes me longer than it should. I’m working on it ;)

Amy Stozzi is the makeup department head for the hit reality show "So You Think You Can Dance" . You can hear her story and listen to her unique experiences this Sunday Feb. 28 2010 — 1:00pm -2:30pm at the Television Forum: Working in Reality TV. To purchase tickets for The Makeup Show LA please visit www.themakeupshow.com

Obsessive Compulsive Cosmetics Lip Tar

Lip Obsession: OCC's Lip Tar

Pucker up for a long-lasting lip color to die for!

We think Katie Pellegrino is a genius for creating OBSESSIVE COMPULSIVE COSMETICS Lip Tar. It combines the longevity of a lipstick with a high concentration of color pigments and goes on slick, leaving lips ultra shiny. Lip Tar is the perfect lipstick, lip stain and lip gloss all in one!

OCC is proud to announce the launch of its Spring/Summer 2010 Lip Tar line-up at The Makeup Show LA, February 28 to March 1, at Booth #5004. This season's collection of shades is a study in contrasts, each color having a counterpart that notes how a slight shift in color can change our perception of the wearer. The ultra muted plum/beige COMPLEX opposed to the bubble-gum violet VAPID. The vibrant magenta HOOCHIE attracts a very different wearer than fuschia-rose DEMURE.

“Lip Tar is the talk of The Makeup Show LA” –Women’s Wear Daily

“It’s the next big thing”–NYLON Magazine

The Lip Tar collection comes in unique range of bold, sexy and outrageous colors: clear, beige, red, hot pink, blue, yellow, green, white and even black! Blend colors together to promote a personalized shade. Get intimate with this amazing makeup and receive exclusive tips, demos and beauty secrets to attain the perfect lip color.

Visit www.occmakeup.com

The Makeup Show LA
February 28 - March 1, 2010
9am-6pm Daily

The Makeup Show brings together top industry exhibitors, speakers from all areas of the makeup artistry, new product introductions and special pro-only offers - all in an intimate setting where insider-only tips and techniques are traded between the best in the business. Visit www.themakeupshow.com.

Make Up Forever HD Microfinish Blush

THE MAKEUP SHOW LA Close-up: Make Up For Ever HD Microfinish Blush

A fevered flush to a blushing bride, bring heat to your cheeks with the next generation of cheek color. Make Up For Ever’s high pigmented, non-drying cream blushes leaves virtually no visible texture on the skin and comes in 14 shades ranging from soft natural tones to richly saturated colors for dramatic effects.

Visit the Make Up For Ever Booth on Sunday, February 28th to watch Floriane David create a "Disco" inspired body painting and both days for makeup demonstrations of new products and techniques. The Makeup Show brings together top industry exhibitors, speakers from all areas of the makeup artistry, new product introductions and special pro-only offers - all in an intimate setting where insider-only tips and techniques are traded between the best in the business.

The Makeup Show LA February 28 & March 1, 2010, 9am-6pm daily. California Market Center at 110 East Ninth Street, Los Angeles, CA

THE MAKEUP SHOW LA To Feature

LA, Los Angeles TImes Magazine’S editor and CREATIVE DIRECTOR with A LOOK AT THE MAGAZINE’S ICONIC EDITORIAL AND CELEBRITY PHOTO SHOOTS

The Makeup Show LA is excited to announce a new Editorial Forum: From Concept to Cover Shot: Working in Editorial featuring LA, The Los Angeles Times Magazine, on Monday, March 1, 2010 from 1pm-2:30pm.

Join LA, Los Angeles Times Magazine Editor Nancie Clare and Creative Director Rip Georges for a unique panel presentation on the behind-the-cover creative process of working in print and multimedia, from concept to selecting the creative team to artistic direction and cover shot.

"At LA, we constantly work toward creating transcendent images and telling transformative stories, which, of course, go hand in hand," said Nancie Claire, Editor of LA, Los Angeles Times Magazine. "For our cover, editorial and fashion photography, makeup artistry is vitally important to fulfilling the vision."

The Spring 2010 Fashion Issue of LA, Los Angeles Times Magazine will be previewed at The Makeup Show LA.

This year marks the 5-year anniversary of The Makeup Show. After a successful debut in Los Angeles in 2009, The show meets again for its annual West Coast The Makeup Show LA on February 28 & March 1, 2010 at downtown’s California Market Center, located at 110 East Ninth Street, Los Angeles, CA, from 9AM-6PM daily.

For two days, The Makeup Show LA brings together top industry exhibitors, speakers from all areas of the makeup artistry, new product introductions and special pro-only offers - all in an intimate setting where insider-only tips and techniques are traded between the best in the business.

The foundation of The Makeup Show is its unique educational programs: keynote presentations, hands-on workshops, seminars and business forums, examining beauty techniques and applications, skin tone and health, makeup products, tools of the trade, and the business of the beauty industry. The event has become a key networking opportunity for all levels of makeup professionals and a must-attend event for anyone involved in the beauty industry.

The Makeup Show brings together the top pro-focused brands and businesses including Diamond Sponsor Make Up For Ever, Platinum sponsors Inglot and Temptu Pro, and sponsor Crown Brush. The official media sponsor of the event is On Makeup Magazine. The show features more than 60 pro-makeup industry companies including: Obsessive Compulsive Cosmetics, Alcone, Becca Cosmetics, Smashbox, Iredale Mineral Cosmetics, Korres Natural Products, Embryolisse, Stila Cosmetics, Face Atelier, Graftobian, Youngblood Mineral Cosmetics, Bellápierre Cosmetics, Longmi Lashes by Daniel and many more!

For the complete list of participating brands, speakers and educational schedule visit www.themakeupshow.com.

Meet Inglot for it's West Coast debut at The Makeup Show!

Close-up: Meet Inglot. Then Touch, Mix & Play

We’d been waiting 25 years for the Polish based makeup brand Inglot to arrive stateside, who opened a flagship store last year in New York City. And now for a West Coast debut, Inglot heads to Hollywood with The Makeup Show LA. Check out Inglot in action with celebrity makeup artist Jon Hennesy who will be holding a free seminar on "Achieving Editorial Beauty" on Sunday, February 28, 9:45am-10:30am. For more information, visit www.themakeupshow.com.

Get intimate with the makeup before the purchase with Inglot’s master tester system; How intimate? For makeup lovers, all bases, with all 1,500 colors and over 2000 products to touch, with the freedom to explore, create and customize the perfect color palette. For more information, visit www.inglotcosmetics.com.

The Makeup Show brings together top industry exhibitors, speakers from all areas of the makeup artistry, new product introductions and special pro-only offers - all in an intimate setting where insider-only tips and techniques are traded between the best in the business.

The Makeup Show LA
February 28 - March 1, 2010
9am-6pm Daily

For the complete list of participating brands, speakers and educational schedule visit www.themakeupshow.com.

Michael DeVellis'

Top Ten Reasons

NOT to Attend

The Makeup Show L.A.

February 28 & March 1

#10. You already work much more than you want to

#9. Inspiration really isn't your thing

#8. Every brand owner and executive already know you personally

#7. You never need an assistant or want to assist on a job

#6. You are creating new work that excites you on every single job

#5. Advice from the top artists in the industry is really irrelevant

#4 All new products that come out show up magically in your kit

#3 You spent your last $35 on half-caf no-foam soy lattes

#2 Your community of like-minded pros is plenty large enough

...and the #1 reason not to go to The Makeup Show LA...

#1 You have nothing to wear!

Enough excuses.

Get motivated.

Be inspired.

Think differently about your career and craft.

See you at The Makeup Show L.A!

February 28 and March 1 at the California Market Center

Advance tickets from $35.

Don't miss this event.

Support your industry.

Surprise yourself.

Visit www.themakeupshow.com for more details and ticket information.

See you at the show!

THE MAKEUP SHOW LA

The Powder Group and Metropolitan Events are pleased to announce the dates of the second annual The Makeup Show LA!

On February 28th and March 1st 2010 the makeup industry will come together to celebrate the craft of the professional makeup artist for the second time ever - at the global epicenter of entertainment and glamour - Los Angeles.

Like The Makeup Show NYC and Miami, The Makeup Show LA will be a pro-artist event for everyone in every area of the makeup industry. We'll deliver the same pro-driven, artistically inspired, celebratory energy of The Makeup Show to the west coast, and bring together your top brands and inspirational artists and educators for two amazing days of community, career and craft building.

It's the west coast must-attend event for anyone in the business of makeup and beauty.