Be a Part of The Postcard Project - Win Free Tickets to The Makeup Show!

GREETINGS FROM EVERYWHERE
The Powder Group and Metropolitan Events and Production are pleased to announce
The Postcard Project! A chance for you to win VIP access to The Makeup Show LA or NYC!
Enter today to win complimetary tickets to attend the biggest pro-makeup events of the year.

Two winners will be chosen! One winner from all entries will receive a complimentary
two-day VIP pass to The Makeup Show LA February 28 - March 1; one will receive
a VIP pass to The Makeup Show NYC May 16 - 17!

As a part of the VIP Pass, each winner will receive access to both days of The Makeup Show,
a complimentary hands-on workshop of their choice at the show,
a special giftbag of product from a selection of The Makeup Show vendors,
a free year of TPG Pro membership and a subscription to On Makeup Magazine!

WIN ACCESS TO THE BIGGEST EVENTS IN MAKEUP!

Winning your chance to join the biggest brands in the business and thousands of your
peers at The Makeup Show is as easy as sending a postcard! That's it. No purchase required.
No competition to win. Just a postcard, any postcard. Touristy postcards, makeup related
postcards, homemade postcards. Get creative or just slap a stamp on a Hello from... classic.

We'll also be showcasing all of the postcards received as a special installation at both
The Makeup Show LA Feb 28th-March 1st and The Makeup Show NYC May 16 - 17! So send yours today!

ENTERING IS EASY!

Here are the details!
Enter by sending a postcard to...

The Powder Group
315 Seventh Avenue 6B
New York, NY 10001

Postcards must include the following information to be eligible to win:

• Name
• Phone number
• Email address
• Which show would you like to attend - Please include NYC, LA or EITHER.

Postcards must be postmarked by December 31
Winner will be chosen randomly and announced by email on January 15.
One entry per person. Any standard postcard sized entry will be accepted.
No purchase neccessary. Letters, emails or other means of entry are not accepted.
The Powder Group and Metropolitan Events and Production are not liable for
postcards not received or for inclusion of entries that do not meet the above requirements.
*Master Workshops are not available as complimentary sessions for winners.
*Travel and accommodations are not included.

JOIN THE GLOBAL MAKEUP COMMUNITY
AT THE MAKEUP SHOW LA & NYC IN 2010!

Be a part of the most community-driven pro makeup events in the industry.
Produced by The Powder Group and Metropolitan Events and supported by
Diamond Sponsor Make Up For Ever, Platinum Sponsors Temptu Pro and Inglot,
and Sponsors Crown Brush, Alcone and Smashbox Cosmetics.
Along with media sponsor On Makeup Magazine.

Be a part of the biggest pro-focused events anywhere with each show featuring dozens
of the best pro businesses in the industry, more than 40 educational opportunities,
seminars, forums and keynotes, and the best opportunity anywhere to network with
your peers and develop the relationships that will take your career forward.


WWW.THEMAKEUPSHOW.COM

Artist Series with MATIN

How have you kept your career growing in a challenging economy? I try not to worry about the economy. I trust my agents an I'm lucky to have loyal clients and a contract.

What three traits does a great makeup artist need to have?
1. Being humble 2. Look at criticism as opportunity to grow 3. Keep getting inspired

What makes a good assistant? To be able to read the mind of who you are assisting. Staying on top of keeping the kit and brushes always clean and in order. Making sure the makeup station is clean and in order.

Is there a project you have worked on that you are especially proud of? I used to assist Laura Mercier and to this day she is my idol. She trusts me to do her ad campaigns.

What are you working on today? I am meeting editors.

How did you get started in makeup? I insisted to assist Laura and didn't take no for an answer.

How long have you been in the industry? I used to sell make up 24 years ago but moved to NY 11 years ago and started to assist then.

How did you know that you wanted to be a makeup artist? I didn't at first but make up kept falling in my lap when I needed a job all throughout my adult life. Finally I took it as a sign and submitted to what life offered.

What does “community” mean to you? A group of like minded people that support each other even if they are competing for the same.

Can you tell us about a change you have made in your career? I decided to leave corporate/training job and do freelance.

Matin will be appearing as the Keynote speaker at The Artist Summit Miami on Oct 4th, and The Artist Summit Chicago on Oct 11th. In this first time ever event you will experience the artistry that separates Matin from others in the industry and learn the secrets that have kept him working with magazines like Harper’s Bazaar, Nylon, Allure and Elle and the industry’s top photographers and stylists. Listen as he discusses his career, offer tips on how to take yourself to the next level, and demonstrate the techniques that have made him such a sought after celebrity artist with clients including Gwyneth Paltrow, Jennifer Connelly, Liv Tyler, and Rachel Weisz. To purchase tickets visit www.theartistsummit.com

The Artist Series with Kathy Aragon

What three traits does a great makeup artist need to have? I feel like the three traits every makeup artist needs to have other than skill in the field is business sense, business ethics, and a pleasant personality. I have known so many artists to start suddenly and stop suddenly in this demanding field due to lack of understanding the business know-how that goes behind organizing and marketing yourself. The work will not just come without the proper marketing and making the proper connections. When one really knows how to make their business thrive that is when you usually start to tell if there is any business ethics involved in the artists’ game plan. Do not step on toes, do not talk bad of others, and do not burn bridges to get ahead. This path will sometimes take longer but the foundation of your career will be a lot more stable. All this intertwines with having a good personality. Other than doing a good job for a client , having a positive personality will help the client to remember you above others.

What makes a good assistant? When I look for an assistant I look for someone who I can tell is serious about wanting to help without being pushy. This usually tends to be the person who understands that assisting may not mean they will be working on talent right away. In fact, so many times assisting a Sr. Artist can be an unglorified task of cleaning brushes, setting up stations, helping with equipment and can even spill into helping with other tasks on set before ever picking up a brush to do a single face on their own. What you will get in exchange is seeing how a professional environment functions and start to learn the techniques of the artist you are assisting. A good assistant should also be reliable and not show up late or have to leave early without notice. An added bonus of a great assistant? Being flexible! I would much prefer working with one regular artist who already knows my flow and be available at the last minute as opposed to having many assistants I only use seldomly, who don't quite have time to learn my tendencies.

How did you get started in makeup? I was the accidental makeup artist. Just one year before doing makeup I had already tried to study culinary arts, business management, computers, etc. I could not keep focused and never finished anything I started in any of the fields I tried. At this time my mom had been a cosmetologist for 20+ years and my parents were opening a spa and salon. They had asked me to manage the business. Before opening, I enrolled into esthetics school so I could learn the spa part of the business. I ended up getting my license in esthetics and became the manager as well as the esthetician. Esthetics school taught me about makeup but mainly about the sanitary precautions I needed to learn to pass the State Board exam. It was the hands on experience of being thrown into doing makeup at the salon that made me teach myself how to go about applying and mixing in different ways. I started to notice a change in my attitude towards makeup about two years later when we got busier with weddings at the salon. The positive feedback gave me something to look forward to when I had a makeup appointment on the books. I started taking supplementary workshops in NY, my first being Tobi Brittons Makeup Bootcamp, followed by many others. Around that time I started a makeup line to brand for our salon called “Mia” Makeup Is Art. I set up my lines first photoshoot, and after getting a taste of the creative process and instant gratification from the photos, I couldn’t stop wanting to work in print. Makeup has been the one and only thing I have stuck too and have been just as passionate about since day one.

Is it important to do both hair and makeup in the industry? It really depends on where you are located. In fact, most areas outside of NY, LA, and Miami expect you to do both hair and makeup for clients. I was lucky as I had learned both skills before I even realized there was a whole world of freelance makeup beyond the salon walls. Knowing both when entering the makeup industry really helped open more doors for me and helped me get into local agencies that required both skill sets when starting out. I think all makeup artists should at least learn light hair for that “just in case” moment, whether you choose to pursue it further or not. I personally love having the control of a complete look and find just as much joy in creating hairstyles as I do in doing makeup.

Kathy Aragon in a celebrity makeup artist based in Washington D.C. She will be leading the Camera Ready Workshop at The Artist Summit Miami Oct 3-5th, and The Artist Summit Chicago Oct 10-12th. For more information and to purchase tickets for The Artist Summit please visit www.theartistsummit.com

The Artist Series with Felicia Walker Benson

How have you kept your career growing in a challenging economy? I’ve managed to stay busy by leveraging my networks and optimizing opportunities. I also focus on being useful to others. If you are useful, others will see your value and seek your services. I am always asking, “How can I be useful”, “How can this person/brand use me”. If others have a reason to “use” you...your career will flourish. Focus on what you can offer others…as opposed to what others can offer you!

Is there a project you have worked on that you are especially proud of? I recently had the opportunity to work as Creative Director of Makeup/Lead Artist for a Mercedes Benz New York Fashion Week show (the Vessel by Lois Samuels). This was a great honor and a dream come true. As Creative Director of Makeup, it was my responsibility to design the runway makeup look, partner with the makeup sponsor to select colors, and lead a talented team of artists. Youngblood Mineral Cosmetics was the makeup sponsor…they’re truly an amazing partner!

What are you working on today? I just recently covered NYFW and was Creative Director of Makeup for a show. I’m looking forward to speaking at the upcoming Artist Summit in Miami and Chicago. I’m excited to talk about one of my great passions - beauty blogging!

How did you get started in makeup? My beauty obsession dates back to my childhood. Most kids bought candy with their weekly allowance. Not little Felicia! I bought Jean Nate, V05 hot oil treatments, Lee Press On Nails, mud packs, etc. If the local beauty supply store sold it, I bought it! As a young adult, my friends, family and coworkers always came to me as the go to fashion/beauty girI…so a career in makeup, fashion and beauty feels as natural as breathing.

What does “community” mean to you? I love the concept of “community”. My very existence as a writer/ artist is living proof of the power of “community”. It truly takes a village and I am the product a very close knit and supportive village/community. Constant nourishment of the community is key. Find ways to include others. Share resources/information. Help one another. Share your blessings and be a blessing to others!

Can you tell us about a change you have made in your career? Prior to fully committing myself to fashion and beauty, I spent over 10 years in Human Resources. While still in corporate HR, I worked freelance as a makeup artist and started a beauty blog. ThisThatBeauty was born in April of 2008. Within six months of writing ThisThatBeauty, I got my first press mention as a “top rated” beauty blog. From there ThisThatBeauty continued to flourish and open doors for my makeup artistry. In April of 2009 I launched a line of makeup brushes under the ThisThatBeauty brand. My resume continues to grow at a pace that even I can’t believe! Makeup Artist… Fashion/Beauty Writer….Product line….Celebrity Makeup Artist…Wardrobe Stylist…Bus Dev Consultant…NYFW Lead Artist! The sky’s the limit!

Felicia is the founder and editor of ThisThatBeauty.com. She will be speaking at The Artist Summit Miami Oct 3-5th, and The Artist Summit Chicago Oct 10-12th. For more information and to purchase tickets for The Artist Summit please visit www.theartistsummit.com

Johnny Lavoy Artistry Spotlight

As Artistic Director and owner of Moda-Rey Salon & Spa, the Connecticut business he started nearly 18 years ago, Johnny Lavoy has been one of the most sought after talents on the market. His bridal and event hair & makeup has thrilled hundreds of clients over his career.

Over the last few seasons his work has also become a fixture during NY fashion week, doing hair for designers, Kenneth Cole, Ghost, Mille, Cynthia Steffe, and Swarovski. His work has been seen on the cover of New England Bride and in the pages of Vanity Fair, Ocean Drive, Stuff, Glamour, Elle, Seventeen, Modern Salon, People Espanola, American Salon, Zink and many others.

His work has also appeared on many red carpets, from the Emmys to the Oscars.Johnny's resume boasts a client list including JLo, Adrienne Vittadini, and Bill Blass, along with celebrities Rosie Perez, Junes, Angie Everhart, Ethan Hawke, Laura Peron, Oksana Baiul, Jill Clayburgh, Nancy Kerrigan, and Kate Mulgrew. He has also been featured on A&E Biography, The Learning Channel’s The Makeover Story, Discovery Channel’s Home Matters, Ambush Make Over, and HBO. His teaching credits span the globe from New York to Korea. Johnny Lavoy is represented by the prestigious FORD agency in NYC.

Come meet Johnny, and experience his artistry. Johnny will be leading hands on workshops in Miami and Chicago for The Artist Summit. Visit the website www.theartistsummit.com to register for classes.

Online Video Tutorials by Sarah Lucero, Daven Mayeda, and James Vincent!

CHECK OUT OUR ONLINE VIDEO WITH STILA'S SARAH LUCERO, AND THE POWDER GROUP'S JAMES VINCENT AND DAVEN MAYEDA.



WE HOPE YOU ENJOY THIS PREVIEW OF WHAT'S TO COME AT THE ARTIST SUMMIT MIAMI AND CHICAGO!

SMOKEY EYE WITH DAVEN MAYEDA
THE PERFECT EYEBROW WITH JAMES VINCENT
AND THE NUDE LIP WITH SARAH LUCERO...


STRENGTHEN YOUR CRAFT.
GROW YOUR CAREER.
REINFORCE YOUR NETWORK.
WWW.THEARTISTSUMMIT.COM

Artist Spotlight with Alison Raffaele

What is coming next for your line?
October 2nd marks the beginning of our 10th Anniversary Year, so to
celebrate we have 4 new eco-friendly products in development...A Pressed
Mineral Powder, a Luminizer, a Mascara and a new, improved version of our
Inner Glow. I'm hoping to launch them by 4th quarter '09/1st quarter '10.

Why do makeup artists love your line?
I think the reason why Alison Raffaele products are so popular with pro
artists is three-fold...1)they do the job quickly and easily, 2)they last
throughout the day with minimal touch-ups and 3)they are vegan/eco-friendly,
which is what a lot of talent is requesting these days.

What does "community" mean to you?
A heck of a lot! Makeup is a tough business all around, so it really
helps to have friends to turn to that understand what you are going through,
whether it is for support or good advice. No doubt there is a special place
in Makeup Artist Heaven for Michael and James for creating the Powder Group
Community for us :-)

Alison Raffaele will be speaking at The Artist Summit. For more information and to purchase tickets for The Artist Summit please visit www.theartistsummit.com