The Artist Series with Eve Pearl

How have you kept your career growing in a challenging economy?
Despite the current state of the economy my brand continues to flourish. I have recently launched 13 new lip colors, 4 new glosses, a new concealer, and the core EVE PEARL TEAM is growing. I owe a great deal of my success to my ability to quickly adapt and adjust to the needs of my customer. My line is just that, "mine". It is not private label so I have total control over everything from formula, to texture, ingredients, color choices, etc. I am able to quickly adapt and implement changes to meet the needs of my customer base. The recent launch of my new Dual Salmon Concealer Treatment is a perfect example of a product that I was able to go into the lab and create in response to customer feedback. I am able to to deliver a product that satisfies the need of the customer who is in between two concealer shades.

I also owe a good deal of my succeeds to my ability to embrace social media (pretty early on) and use it to connect with my audience and advance the EVE PEARL brand. With over 19,000 subscribers and 84 videos, I have one of the most successful beauty brand channels on YouTube. I use YouTube and my website (evepearl.com) to demonstrate makeup looks, launch products, promote special offerings, etc. My website and YouTube give me direct access to my customer which allows me to act very quickly on their suggestions and feedback! I am also very active on Twitter. It is a great way to connect with and engage followers of my brand.

What three traits does a great makeup artist need to have?
In order to be a great makeup artist you need:

1) Skill - You must posses some degree of natural talent. In addition, you must constantly hone your skills through ongoing training and learning.
2) Passion/ Desire - You must have an intense love of your craft.
3) Business Acumen - If you are going to be a professional makeup artist, then you must treat your craft professionally....otherwise it's just a hobby. Always be professional. Arrive on time and complete the task at hand. Have a plan to grow your business/brand. Write a business plan. If you don't know where to start, take a beginner's business course to learn the fundamentals. Get a mentor or several mentors. Learn from vets in the industry. Take the business of makeup very seriously...Oh, and have fun!

Tell us about your newest product?
My latest launch is Dual Salmon Concealer Treatment. It is a dual shade version of my signature Salmon Concealer that has developed a cult like following amongst makeup artists. The Dual Salmon Concealer mirrored compact comes with two shades of product that can be used individually or blended together to create a custom shade. My Salmon Concealer contains a a proprietary blend of nutrients, vitamins, minerals, and antioxidants known as CosmeNutrients®. This luxurious silky concealer provides full coverage with a non-greasy texture that glides on smooth to the most delicate area of your face.

Eve Pearl will be presenting at The Makeup Show LA on Feb 28th and March 1st. Eve will keynote Sunday Feb. 28 2010 — 10:30am -12:00pm- MARKET YOURSELF, GET THE JOB and MAKE MONEY IN FRONT OF THE CAMERA, and be presenting a Master Workshop - Developing and Presenting Makeup for Television
Sunday, Feb 28 – 2:00 – 5:00pm – Studio 2. To get your tickets, please visit www.themakeupshow.com

Get The Look with Joanna Schlip

Jillian Michael's wasn't the only celebrity that makeup artist Joanna Schlip worked on this past Sunday. For the Golden Globes, the looks were very naturally beautiful and glowing, and she shared with us the products that helped make Molly Sims glow.

On Molly Sims I used all La Mer to prepare skin for makeup:

• The Mist,
  
• The Moisturizing Lotion
• The Lip Balm.

The Look:

• I used Armani Silk UV Foundation with Cle de Peau concealer.
  
• MAC blush in Melba
  
• I highlighted cheekbones with Physicians Formula (PF) Shimmer Strips Custom Blush and Highlighter in Natural Glow.
• I used PF Shimmer Strips Custom Eye Enhancing Shadow and Liner in Bronzed Hazel Eyes
• Diorshow Unlimited mascara
• The lip on Molly was lined with MAC Subculture pencil and lipstick MAC Myth. I topped this with MAC Lipglass in Ample Pink.

Joanna Schlip will be at The Makeup Show LA, February 28 for for a keynote on A Career in Makeup Presented by MAC.

Jillian Michaels Golden Globes 2010 Makeup Look: By Joanna Schlip

“This year’s Golden Globes beauty was consistent with the stars showing a healthy, clean and pretty look. With the rain coming down most stars did not take a chance with the smokey eye and focused on spring fashion reflected in whimsical and fun colors for the lips and eyes.” For this year's show, celebrity makeup artist Joanna Schlip worked with Jillian Michaels from TV's The Biggest Loser. With the rain coming down, Joanna took no chances for streaked stars and used only waterproof make up.

• All La Mer to prepare skin for makeup: The Mist, The Moisturizing Lotion, The Lip Balm
• Joanna went soft and pretty with a gold shimmer eye and a forest green liner along the top of the eyelashes to bring out the color of her eyes. Both by Physicians Formula.
  
• She used Armani HD foundation and Cle de Peau concealer
  
• lots and lots of Dior Show Mascara
• Shu Uemura powder
• MAC blush in Pinch O' Peach
  
• MAC whirl lip liner and MAC lipstick in Blankety with a dab of MAC Lipglass in Revealing in the middle.

Joanna Schlip has worked with some of the world’s most celebrated personalities including Eva Longoria, Scarlett Johansson, Jessica Simpson, Kim Cattrall, Ellen Pompeo and Hilary Duff. Her work has graced the covers of magazines worldwide and she continues to work with American and International editions of Vogue, Elle, Cosmopolitan, W, Bazaar, and Marie Claire, among others. Her range of work includes commercials, print campaigns, fashion shows, red carpet events, TV appearances, celebrity beauty and editorial work. Joanna has recently released her first makeup book, Glamour Gurlz (Random House). Joanna Schlip will be at The Makeup Show LA, February 28 for for a keynote on A Career in Makeup Presented by MAC.

Golden Globes 2010 Beauty Trends: From Expert James Vincent

Thanks to the wonderful interview by Charu Suri of the beauty blog Butterfly Diary, we are able to take a look at the makeup trends from this years Golden Globes. Here is her interview with Director of Artistry James Vincent:

We saw ruffles, lilac gowns, shimmery makeup and loose curls. The main trend takeaway from the Golden Globes is a focus on the romantics and hints of glint, not to mention the strong red/ coral lipstick.

James Vincent, Director of Artistry of The Powder Group and The Makeup Show says, “Celebrities seek out professional stylists to keep it safe and to avoid seeing themselves in the worst dressed section of the tabloids, but the lack of risk taking has made makeup seem almost mundane. Makeup artists have had to work harder to find colors, textures and applications that seem soft and natural and still stand out, separate their client from the pretty pack, and stand up to the scrutiny of the camera, the carpet, and media critique,”.

Fan favorites like Penelope Cruz, Julia Roberts and Sandra Bullock make more natural makeup look modern with their use of blush and bronzer to bring a glow to the cheeks. Kate Hudson and Marion Cottilard were two exquisite examples of the natural look whose sixties inspired nude, camel colored lips were made seductively sexy when paired with a soft, subdued smokey eye.

The red lip was the scene stealer of the night with the regular red-carpet risk takers like Cameron Diaz and Maggie Gyllenhal making the scarlet lip a staple for fashion forward women and January Jones and Jennifer Morrison made the red lip look luscious and exciting.

“My favorite feature of the night was the comeback of the coral lip. Chloe Sevigny, Rose Byrne and Kate Winslet wore soft, creamy corals and created lip looks that were natural enough for everyday and at the same time both elegant and unexpectedly showing women that natural need not necessarily be boring.”

James Vincent will be in Los Angeles on February 28 & March 1 for The Makeup Show LA. James will be on hand for workshops, and main floor events. To purchase your ticket, please visit us at www.themakeupshow.com

HAITI

By now we have all heard of the devastating situation caused by the earthquake in Haiti.
We have also been tweeted and facebooked many times about how we can help.

We may also have - in the midst of our feelings of empathy and compassion for those effected by this unimaginable tragedy - felt that we are having a tough enough time ourselves right now and that as much as we'd like to help, we are unfortunately not in a position to do anything given our own personal financial situation right now.

We at The Powder Group understand how difficult this year has been financially for so many in our community - artists, brands, educators alike - and have also been working hard just to stay afloat.

That said - we hope that each and every one of us can take the time today to consider how lucky we are and how good we have it considering the difficult, insurmountable times that are ahead for the people of Haiti. We implore each of you in the Global Makeup Community to do whatever you can - as little or as much as that may be - to help the cause and make a difference today.

We have compiled a current list of some links and information that we hope will be helpful to help you make decisions about how you can help.

Our thoughts are with the people of Haiti and all of you who have family or friends who have been effected by this tragedy.

Michael DeVellis
Executive Director, The Powder Group


Red Cross
Text "HAITI" to 90999 to donate $10 to Red Cross Hait Relief Fund. The cellphone carriers will not be taking any of the profits.

Wyclef Jeans Yele Haiti Relief
Text "YELE" to 501501 to donate $5 to the fund.

*To date Yele and Red Cross have together generated over $1 million in SMS message donations. Please keep the money coming!

Salvation Army Canada
Canadians text "HAITI" to 45678 to donate $5.00 to The Salvation Army's efforts in Haiti from any Rogers Wireless or Bell Mobility phone. Donors will then receive a message asking them to confirm their donation with a YES reply. The proceeds of each text donation will support the ongoing efforts to serve the victims of the recent horrific earthquake that has left thousands dead and many more without adequate food, clean water or shelter.

Whole Foods
When you make a purchase the cashier will ask if you would like to make a donation for Haitian relief. $1, $5, or $10 amounts may be donated.

Publix
Floridians may visit any Publix grocery store and when you make your purchase you can donate any sum of money to Haitian relief with your grocery purchase


DONATE HERE...

Each of the following organizations have fund raising efforts in place to earmark donations for Haitian relieft. The main page of their websites provide details.

Haiti Relief Fund www.haitirelieffund.org

Haiti Action www.haitiaction.net

Lamp for Haiti www.lampforhaiti.org

Habitat for Humanity www.habitat.org

UNICEF www.unicef.org

Red Cross www.redcross.org

Salvation Army www.salvationarmy.org

AmeriCares www.americacares.org

Doctors Without Borders www.doctorswithoutborders.org

Mercy Corps www.mercycorps.org

Oxfam www.oxfam.org

Worldvision www.worldvision.org


FOR YOUR INFORMATION...

-UPS has donated $1 million

-Nestle has donated $1 million worth of bottled water

-Google has pledged $1 million in support and set up a special page for donations and added updated satellite imagery of the region to Google Maps

-Microsoft has pledged $1.2 million in cash and will match employee contributions of up to $12,000 per worker as a part of their ongoing matching gift program.

-Walmart has donated $500,000 cash and $100,000 in prepackaged food.

-Verizon has pledged $100,000 and will match employee contributions of up to $1,000 per worker.

-Western Union has committed $250,000 in support and is offering no-fee money transfer services to Haiti from the US, Canada and France. www.westernunion.com

-Salesforce.com is matching all donations that come into their website up to $200,000

- Humana Inc is donating $100,000 and matching from associates on a dollar for dollar up to an additional $50,000 for a total donation of $150,000.

-Bank of America has made a $1 million commitment, including a $500,000 grant to the American Red Cross for the Haitian Relief and Development Fund. The remaining $500,000 contribution will be directed towards the long-term recovery efforts.

-Many companies including Design Within Reach, M Booth & Associates Public Relations and Intel are sponsoring matching gift programs for their employees. Check with your business about this type of program to maximize your support!

-Brad Pitt and Angelina Jolie donated $1 million to Doctors Without Borders to support

-Morgan Stanley gave $1 million to Red Cross

-Disney has donated $100,000

-Viacom announced a $500,000 matching-gift program, with donations going to the Red Cross' disaster efforts.


MISINFORMED...

Misinformation has also been circulating about ways to help, or ways businesses are helping. Please note the following:

- Jet Blue and American airlines are NOT currently offering free flights to any nurse or doctor willing to offer their aid in Haiti

- UPS is NOT shipping anything under 50lbs to Haiti for free

* Please be cautious when spreading any support information, make sure it is correct so that our efforts are not in vein.

* Please note that the above information has been developed as a public service and that the information listed is as accurate as possible. Donors should take measures to ensure the legitimacy of their donation sites. The Powder Group is not liable for any errors or omissions nor liabilities of donors or organizations above.